Beez Kneez Creative founder Nette Pletcher (she/her) brings over 20 years of experience in developing, delivering, and evaluating science content for learners of all ages, predominantly in informal settings focused on wildlife conservation and conservation-conscious behaviors. She has extensive experience working on-the-ground with zoo practitioners to apply theories of learning based on empirical research. Nette has an academic background in conservation education, with practical application in the zoo/aquarium setting, including design, implementation, and evaluation of programs, exhibits, and interpretive activities.