Program and Exhibit Evaluation

Let Beez Kneez Creative help you:

  • Conduct front-end, formative, and summative evaluation of exhibits
  • Evaluate the effectiveness of education programs and materials
  • Build capacity for evaluation within your staff and volunteers

Program and exhibit evaluation impacts

Fresno Chaffee Zoo: Front-end and formative evaluation for the Kingdoms of Asia exhibit, in partnership with Terry O’Connor, LLC. Evaluation methods include community surveys, visitor intercept surveys, online questionnaires, focus groups, and card-sorting exercise. Focus on cultural relevancy around sensitive topics, including wildlife trafficking and the palm oil conservation crisis. Summative evaluation to assess extent to which exhibit outcomes were met.

Hogle Zoo: Evaluation of the effectiveness of guest experience training on staff. Development of online surveys to evaluate impact of staff interactions on STEM learning among visitors.

North Carolina Zoo: Evaluation of impact of nature play through comparison of Kidzone and traditional playground space, and evaluation of Playful Pedagogy training workshops for teachers, in partnership with Terry O’Connor Consulting, LLC.

Northwest Trek: Measuring the impact of the Wild Drive/ Tram Tour on guests’ empathy for wildlife, including front-end evaluation, staff training workshops, self-assessments for naturalists, guest survey, and summative evaluation.

Point Defiance Zoo & Aquarium: Ongoing multi-year evaluation of the Wildlife Champions Initiative in partnership with Terry O’Connor Consulting, LLC and Kathryn Owen Consulting, focused on measuring empathy and stewardship. The project includes qualitative and quantitative assessments of elementary students and teachers. Development of evaluation guidebooks.

Polar Bears International: Multi-year evaluation of the Tundra Connections webcast program to assess which messages are most effective at inspiring conservation action. 

Santa Ana Zoo: Community needs assessment to determine the potential for urban nature programs and to identify ways the Zoo can connect with target audiences on-site and off-site. Embedded assessments to evaluate program outcomes in Kindergarten through 5th Grade curriculum.

Tanganyika Wildlife Park: Evaluation of internal staff training and its impact on the guest experience. Psychographic profiling to identify dream client profile.

Zoo Miami: Evaluation of the Conservation Teen Scientist program, measuring the impact of the program on teen participants and zoo visitors. Evaluation methods included pre- and post-program questionnaires and personal meaning maps, intercept surveys with visitors, online surveys and focus groups.

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