
Let Beez Kneez Creative help you:
- Conduct front-end, formative, and summative evaluation of exhibits
- Evaluate the effectiveness of education programs and materials
- Build capacity for evaluation within your staff and volunteers



Program and exhibit evaluation impacts
Fresno Chaffee Zoo: Front-end and formative evaluation for the Kingdoms of Asia exhibit, in partnership with Terry O’Connor, LLC. Evaluation methods include community surveys, visitor intercept surveys, online questionnaires, focus groups, and card-sorting exercise. Focus on cultural relevancy around sensitive topics, including wildlife trafficking and the palm oil conservation crisis. Summative evaluation to assess extent to which exhibit outcomes were met.
Henry Vilas Zoo: Evaluation partner for the project Community Engagement in Conservation Action through Exhibits, ensuring the validity and suitability of evaluation instruments, analyzing data, and supporting design, delivery, and interpretation.
Hogle Zoo: Evaluation of the effectiveness of guest experience training on staff. Development of online surveys to evaluate impact of staff interactions on STEM learning among visitors.
Minnesota Zoo: Formative evaluation of classes and exhibits focused on illegal wildlife trafficking. This project is in collaboration with Learning Unbound, which is conducting a literature scan to identify best practices in storytelling and empathy and evaluating the effectiveness of in-house professional development for zoo staff.
North Carolina Zoo: Evaluation of impact of nature play through comparison of Kidzone and traditional playground space, and evaluation of Playful Pedagogy training workshops for teachers, in partnership with Terry O’Connor Consulting, LLC.
Northwest Trek: Measured the impact of the Wild Drive/ Tram Tour on guests’ empathy for wildlife, including front-end evaluation, staff training workshops, self-assessments for naturalists, guest survey, and summative evaluation.
Northwest Trek: Evaluation partner for the project Expanding the Basket: A Collaborative Journey with the Puget Sound Medicine Creek Treaty Tribes, which aims to meld Traditional Ecological Knowledge (TEK) and the Indigenous perspectives of the Puget Sound MCTT with the Western approach to nature engagement.
Point Defiance Zoo & Aquarium: Multi-year evaluation of the Wildlife Champions Original initiative in partnership with Terry O’Connor Consulting, LLC and Kathryn Owen Consulting, focused on measuring empathy and stewardship. The project included qualitative and quantitative assessments of elementary students and teachers. Development of evaluation guidebooks and training on assessment and analysis.
Point Defiance Zoo & Aquarium: Evaluation of the Science and Math Institute (SAMi), a comprehensive public high school on zoo grounds, to establish and document shared goals for strengthening development of empathy for wildlife and to build capacity for assessing the short and long-term impacts of the partnership with SAMi on empathy for wildlife development.
Polar Bears International: Multi-year evaluation of the Tundra Connections webcast program to assess which messages are most effective at inspiring conservation action.
San Diego Natural History Museum: Formative evaluation of The Nat’s Nature Trail to learn whether the exhibit successfully achieves the intended interpretive outcomes and to explore the effectiveness of various interpretive tools, such as interpretive panels, plant ID’s, chalkboard signs, QR codes, and volunteer stations, as well as to discover potential opportunities for engaging a wider audience.
San Diego Zoo Wildlife Alliance: Multi-year evaluation of Sensational Scientists curriculum, involving assessments of student journals and classroom teacher perceptions, along with input from zoo educators and program aides.
Santa Ana Zoo: Community needs assessment to determine the potential for urban nature programs and to identify ways the Zoo can connect with target audiences on-site and off-site. Embedded assessments to evaluate program outcomes in Kindergarten through 5th Grade curriculum.
Tanganyika Wildlife Park: Evaluation of internal staff training and its impact on the guest experience. Psychographic profiling to identify dream client profile.
Zoo Miami: Evaluation of the Conservation Teen Scientist program, measuring the impact of the program on teen participants and zoo visitors. Evaluation methods included pre- and post-program questionnaires and personal meaning maps, intercept surveys with visitors, online surveys and focus groups.
Back to Making an Impact